Airtel Brand in Nigeria

Brand Africa rating "Top 100 Most Popular Brands in Africa" ​​- 10 years later B5. Analysts at the Roscongress Foundation identified the main theses of this study, accompanying each of them with a relevant piece of video broadcasts from panel discussions held as part of the business programs of key events held by the Foundation. B9. In 2010, when the Brand Africa 100: Africa’s Best Brands ranking was first conducted, African brands were ranked 34 out of 100 possible. B8. American sports brand Nike tops the list of the most popular brands in Africa for the third year in a row Although Nike was only ranked # 9 10 years ago, Nike has achieved impressive results through collaborations with African athletes, including Kenyan athlete Eliud Kipchoge, and South African designer Poppy Karabo and musician. from Nigeria Wizkid. In addition, Nike sponsors national football teams from Nigeria and South Africa. Africans prefer non-African brands 20 (1 / 27). Leading African brands such as Dangote (Nigeria), Safaricom (Kenya) and MTN (South Africa) have failed to top the ranking  Airtel Brand in Nigeria even in their respective countries. As for North Africa, the top 10 brands in Egypt and Morocco are also of non-African origin. Foreign organizations also dominate the list of the most popular media resources in Africa, while African companies occupy only seven out of 25 places. The list is topped by BBC, CNN and Al Jazeera. Streaming giant Netflix is ​​in 10th place in this ranking, ahead of such information resources as SABC, France24 and Sky News. The 12th line of the rating was taken by the social network Facebook, which also turned out to be higher than such companies as Sky News (21st), France24 (15th) and Fox (23rd). Unconventional players in the sector such as YouTube (# 20), Google (# 24) and Instagram (# 25) continue to gain ground as the preferred source of information for African consumers. An overview of the study in Russian is available here. https://jiji.ng/brand/airtel

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