Five reasons to love and hate the Peugeot 107.

 Russia is definitely not Europe. There, for example, they adore ultra-compact cars of segment A, and the French car industry is in price, and we have a very skeptical attitude towards both the first and second positions. Baby Peugeot 107, in theory, was supposed to cause extremely universal hatred. But it turns out that one step is not only from love to hate, but also in the opposite direction ...

The story of the 107th "fawn" began at the turn of the millennium, when in 2001 Toyota President Fujio Cho and Peugeot-Citroën Group President Jean-Martin Foltz signed a memorandum on the joint development of extra-small class city cars worth from 8,500 euros with their subsequent production in Europe.

The leaders of both concerns believed that the success of Renault Twingo, Ford Ka, Fiat Seichento and other Daewoo Matiz was by no means accidental, and that the demand for segment A crumbs would only grow. In turn, the new cars will become a kind of vignette, logically completing the model lines of the companies “from below”. No sooner said than done, the hare does not like to talk.

In April 2002, the construction of a new car plant with a planned capacity of 300 thousand units per year began in the Czech city of Kolín, on February 28, 2005, the first production cars rolled off its assembly line, and a few days later, in March, the novelty, "one in three persons", appeared before by the public at the Geneva Motor Show.

In this case, “one in three persons” is not a figure of speech at all. The same car was produced under three brands in three designs, and they were called, respectively, Peugeot 107, Citroën C1 and Toyota Aygo. Toyota's contribution was, first of all, a three-cylinder 68-horsepower 1-liter engine developed by Daihatsu (which, as you know, is a Toyota subsidiary). The engine is very modern, equipped with a variable valve timing system (VVT-i), ignition with individual coils on each cylinder, electronic throttle control (ETCS-i) and a catalytic converter. The engine turned out to be very light (only 65 kg), very economical and very environmentally friendly: the level of CO2 emissions was only 108-109 g / km. The engine has won the International Engine of the Year award four times in the category of engines up to 1 liter.

Citroën C1 '2005-08 and Toyota Aygo' 2005-08

The second "souvenir from Japan" was a five-speed manual transmission, for which a robotic version with sequential switching MMT (Multimode manual tra Five reasons to love and hate the Peugeot 107.  nsmission), aka 2-Tronic, was developed. They were equipped with versions higher than the base one.

But the chassis turned out to be typically French: in front there are McPherson struts, in the back there is a semi-independent suspension with a torsion beam and spaced springs. It is very curious that the authors of the design of the Peugeot 107 (and the model was clearly considered a youth model) were two students of the Paris design school Strate Collège Designers, Clement Durand, who developed the exterior, and Adam Basidlo, who was engaged in the interior. Naturally, the general eye for them was carried out by the quite experienced master Donato Coco. In Europe, the machine immediately began to gain popularity, and already in 2006, that is, in the second year of production, sales reached the level of 100,000 units per year. But then Europe ...

As for Russia, the PSA leadership was initially very skeptical about the model's prospects in our market. David Rio, Peugeot's director of sales for Central and Eastern Europe, snapped straight off his shoulder: “The car will not be on sale in Russia in the near future. It's hard to say if this will happen at all. Before the start of sales, you need to consider the suitability of a given car for the market, find out how it fits into the model range ... There are usually several cars in Western European families. In Russia, a different approach dominates - here, as a rule, they buy one car for all occasions. "

Nevertheless, in 2007, the 107th still appeared in Russian car dealerships, and, to the surprise of French marketers, it turned out that there was still a demand for it. During the first year, 1,382 cars were sold, and in the next year - already 3,327. But then the demand began to slowly fall, and with the onset of the crisis it went into a tailspin. In 2015, only 85 of these cars were sold, but this did not affect anything: at the end of 2014, PSA announced that the project had been successfully completed with a total of 665,000 produced Peugeot 107s.

Ci

http://xyz123.bookofficenow.com/2021/07/14/five-reasons-to-love-and-hate-the-peugeot-107/